Pizza hut Research Proposal Example | Topics and Well Written Essays - 2250 words

Pizza hut - Research Proposal Example Executive Summary of the research Proposal: This research proposal will help to conclude for Pizza Hut to analyze the most important element in the profitability of the organization as well as to conduct a brief customer analysis to go for their preferences in the food sector. This will also help us in developing and re-positioning a broad vision about the future sales and maximizing the business share of the UK market. Introduction: Pizza Hut has been established since 1958 and owes a well known reputation in the Food market because of its exceptional services as well as the outstanding project. Pizza Hut has also received the best performance certifications from all over the world in the available best food and restaurant chains. The original design of the Pizza was adapted firstly in Wichita. Since 1977 it is the best of all available food restaurants in the market and is leading the market position in a reputable manner with an extended product range and customers. The history of Pizza Hut tells that it has always been the most successful in delivering the best products and services with highest available quality to its customers at very economical rates thus making it as a first choice for the food lovers. Research Design: Aims of the research design: To highlight the preferences and the demands of the current customers To focus the best quality of the products considering it the ultimate factor responsible to contribute towards growth and establishment To find out the key weaknesses and the strengths of the Pizza hut and its services for a better evaluation for future proceedings Research components and Infrastructure: The current research is going to be conducted at the Pizza Hut organization with inclusions of all the key members of the marketing committee, key administration, customer references and above all the quality assurance service department. Type of research design: The type of research that we are going to proceed with is; Theoretical Descrip tive Areas of questioning: This will basically involve the key sectors from which the information needs to be collected from the market, from the customers and for the quality of the products. The key areas of our research questioning will relate the following sectors: i. Customer overview: This is the main sector which will involve the collection of the satisfactory data from the customers about the overall products overview and services offered by Pizza hut. What is the sum up view of our customers? What they want to get changed? What is in fact they want a price compromise or a quality? This is best interpreted as Mind scanning of the customers so that to evaluate us with the eye of our customers. ii. Market competition overview: This is the major concerned area for the marketing manager to have the key questions answered by his market survey about the presence of all the key competitors present in the market and to develop a background that what are their strengths and what are their weaknesses. A sound knowledge of the basic competitors is very important to put forth any of the growing strategy in ground for the Pizza Hut. For example we will evaluate the

Community Solutions Research Paper Example | Topics and Well Written Essays - 1750 words

Community Solutions - Research Paper Example According to European standards, the categories of people who have been considered as poor have been â€Å"1. the long term unemployed and the young unemployed, 2. the elderly, 3, single parent families, 4. second generation migrants, 5. refugees and returning minors, 6. marginal groups- e.g. gypsies, travellers, homeless, 7. underpriveleged urban districts, 8. impoverished rural areas† (Cullen, 5). The American definition for 2011 is that â€Å"for a family of four including two adults and two children, total yearly income has to be below $22,350, to be called poor as is given in the US Department of Health and Human Services website. While addressing the issues that the poor people face, as members of the subculture of poverty, one major concern has always been the physical eradication of poverty and its negative manifestations which lives of the poor people miserable. Community development is universally accepted as the most effective method to address poverty and its prob lems. The community development program of 1980s in Ireland was a landmark in the history of the fight against poverty (Cullen, 11). Cullen, in his study on nine poverty elimination projects implemented in Ireland, has revisited the methods and strategies followed by various organizations and agencies who participated in these projects and has concluded that â€Å"community development is a process that deliberately activates, encourages and supports groups of people to participate in collective action in pursuit of common interests, and which contributes to social justice and equity† (Cullen, 11). During the John-Nixon era, in the US, â€Å"community action programs† were abundant and quite popular (Joseph, 49). Though they set the stage for the emergence of a welfare state, they were also criticized as capable of only peripherally addressing the issues of poverty (Patterson, 146). Notwithstanding these opposing viewpoints regarding community solutions to the subcultu re of poverty, the global intellectual discourses have always seen community solutions as the most viable way out (Cullen, Joseph, FAO and Gaiha). The best available community solution to the subculture of poverty will be to set up community level revolving funds partially sponsored by the government and partially by the industrial houses of the country. To raise the funds, the government will have to introduce a special tax of 0.1% of the profit, on the corporate companies, which have a profit margin above a fixed ceiling. These funds along with a government contribution will then be transferred to the local authorities to be utilized for ensuring a minimum of 200 days’ work for all those able-bodied persons who have been listed as poor. The form of work has to be fixed at local level, by the local administration in consultation with the community leaders, and according to the local resources available and prevailing local conditions and necessities. For example, if in a pla ce having water scarcity, the work has to be provided in water conservation activities, which can contribute to the local economy in a productive way. And the newly generated water could be given back into the community at a reasonable cost. Similarly, in an area where the major vocation is agriculture, work can be provided in community-level agro-processing industries. This solution will have to involve â€Å"massive commitments of Federal funds†